ITV’s biggest mistake

7 03 2011

The biggest mistake ITV ever made (apart from buying friendsreunited) was removing the regional identities at the beginning of the programs.

For decades, each program on this channel was prefaced by an ident sequence and a tune that indicated the company behind the show. It gave ITV character, and to those who remember TV from those days, the idents are often indelibly associated with the programs themselves. ATV for Sapphire and Steel; Anglia for Sale of the Century; Thames Television for Minder.

ATV:

Thames:

http://www.youtube.com/watch?v=FOgTsCkhvik

And who could forget LWT?


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4 responses

7 03 2011
Kerrin

The ATV ident has always been my favourite, though I can’t recommend adopting it as your morning alarm as I did a few years ago. As for the LWT, I had forgotten how sweet the music sounded! I just watched the video ten times in a row. Mesmerising!

7 03 2011
Pat Galea

It is sweet, isn’t it?

We’re currently very familiar with the ATV ident as we’ve been watching Sapphire and Steel.

10 03 2011
Richard N

I still mourn the passing of Rutland Weekend Television…

10 03 2011
Pat Galea

Ah!

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